Background - Rose Reid co-ordinated a one off fashion show for celebrity tailor William Hunt, show-casing his unique and flamboyant range.
Objectives - To raise William's brand profile worldwide.
Strategy - The event was held in a West End theatre hosted by cult performer Lenny Beige. Live music was performed by Martin Fry of ABC. David Sould, Right Said Fred & Pete Burns from Dead or Alive - all of whom are William's clients.

Results - The show hit the headlines with celebrities appearing on stage wearing Babarella wigs and fake moustaches. The star studded line up included Jamie Theakston, Angela Griffin & Jonathan Ross. The event was featured on the cover of five international papers and was featured in every major national newspaper the next day. The show was also covered in Elle, Glamour, OK and Hello. With a "behind the scenes" exclusive going to Hello magazine. William was invited on to This Morning, GMTV, Radio 1, Radio 2, and Radio 5.
Press coverage lasted for 6 months after the show.