Project Background and Objectives - Rose Reid were asked to find and opportunity to raise the William Hunt brand profile and move it up to another level in the UK, Ireland and Internationally. As part of the strategic expansion plan a second William Hunt store was planned for Saville Row with overseas store openings also planned for Beverley Hills, New York and Tokyo.

Strategy - As part of the marketing strategy a new professional golf range was planned. At the 133rd Golf Open at Troon, trendy English golfer Ian Poulter stepped out on the opening round in an exclusive golf range by William Hunt causing a sensation among the golf fraternity.

Results - Photographs of Poulter dressed in the "Union Jack" trousers created headline news and massive brand exposure for William Hunt. The new golf range has already attracted an impressive waiting list!
"There were two talking points on the opening day of the 133rd Open Championship and one was a pair of trousers" The Daily Telegraph, 16 July 2004.