Background - Rose Reid was chosen to provide the PR and Marketing strategy for Nicky and Lesley Clarke's Manchester salon - their first outside London.

The PR agency was chosen due to their strong Northern contacts. A "Platinum & Diamonds" party was planned with the cast of "Cutting It" in attendance alongside celebrities from Coronation Street and Emmerdale.

Objectives - The prime objective was to raise the profile of the Nicky Clarke Salon, Manchester as well as increasing sales and providing a platform for business networking.

Strategy - Rose Reid's strategy was to ensure that the right press was obtained to maintain the Nicky Clarke brand name.

Results - Hello magazine covered the launch and party. Rose Reid covered all regional press and 4 nationals along with BBC coverage. The salons' sales rose by 65% and is now regarded as the most prestigious salon in the North with clients traveling from Leeds, Birmingham and Chester