Rose Reid Media Ltd
130 Mount Street Mayfair
London W1K 3NY

Telephone: 05600 752008
Email:info@rosereidmedia.com

 

 





Background - Rose Reid was chosen to provide the PR and Marketing strategy for Nicky and Lesley Clarke's Manchester salon - their first outside London.

The PR agency was chosen due to their strong Northern contacts. A "Platinum & Diamonds" party was planned with the cast of "Cutting It" in attendance alongside celebrities from Coronation Street and Emmerdale.

Objectives - The prime objective was to raise the profile of the Nicky Clarke Salon, Manchester as well as increasing sales and providing a platform for business networking.

Strategy - Rose Reid's strategy was to ensure that the right press was obtained to maintain the Nicky Clarke brand name.

Results
- Hello magazine covered the launch and party. Rose Reid covered all regional press and 4 nationals along with BBC coverage. The salons' sales rose by 65% and is now regarded as the most prestigious salon in the North with clients traveling from Leeds, Birmingham and Chester

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