The ABSOLUT ICEBAR

Below Zero and The ABSOLUT ICEBAR is the 1st venue of its kind to arrive in London Launched in October 2005 it has been received and acknowledged by the press world wide, to date Rose Reid Media has accomplished over 7,000 press cuttings from food trade, lifestyle and consumer press making it one of the most successful restaurants and Bars in London. Rose Reid media organise press visits each month to visit BZ and ABSOLUT ICEBAR, organizing press trips so far from the UK Regional, Ireland, Scotland, France, Germany, Italy, Spain, Greece, Brazil, Tokyo, China, Australia and Dubai.

Every Six months the ABSOLUT ICEBAR is melted down and rebuilt with new ICE and as a result, each melt down creates new press activity and Launch Party; this is co-ordinated with ABSOLUT’S PR Company. www.belowzerolondon.com